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02 March 2017


Motivi observes with its heart, a distinctive symbol rich in meaning, expression of romanticism and light-heartedness, which accompanies the brand on a path associated with strong and positive values.

For the launch of the new Spring-Summer 2017 collection it chooses top model Kate Grigorieva, the epitome of contemporary femininity, who offers a glamorous and romantic twist on the brand’s style, appearing in the photos of a campaign that embodies the image of Motivi.

A fresh face with angelic features but the determination of a real woman.

Born in Olenegorsk in 1989, she made her international debut on the catwalks of New York Fashion Week and since then has modelled in Paris and Milan for the most famous high fashion labels in the world; having become a household name in the fashion system as one of the Victoria's Secret Angels, she now finds herself at the centre of the MOTIVI world, the brand of the heart that speaks with its eyes and enchants with its style.

The new campaign speaks the language of the social media, immediate and truthful, a day-by-day approach with an everyday feel.

The collection emphasises the unique style of a romantic, positive, fresh and, above all, feminine woman; a multi-faceted woman with a strong personal identity, self-confident and attentive to glamorous style.

Sporty garments like sweatshirts and bomber jackets join luxurious feminine materials like lace, lurex, jersey and georgette. The colour palette includes various shades of pink as well as pale tones.

The flower print becomes another key macro theme within this collection:

Bomber jackets, palazzo pants and elegant and sophisticated dresses are paired with sportier military jackets.

A glamorous collection bursting with character which, thanks to its garments that are destined to become must-haves of the season, is able to highlight and emphasise the personality of all Motivi women.