Tablecloths and Christmas decorations with personalised fabrics paired with tutorials to help you create exclusive “DIY” items: this is the latest solution from TheColorSoup, an online platform for on demand fabric printing. The site has been online for a few weeks now and allows users to print minimum cuts of fabric (from one metre upwards) with graphics provided by the customer or chosen from the hundreds of designs in the catalogue. With the choice of twenty different untreated base fabrics in a range of natural and synthetic fibres on which to print, the new platform provides a complete and totally customisable service exclusively for the increasing numbers of people interested in tailoring, home furnishings, crafts and accessories.
The idea was developed as part of the Miroglio Innovation Program by three young and passionate creative and digital enthusiasts: Elena Guarene (project manager), Daniela Bertero (content editor and digital marketing) and Lorenzo Zottar (web designer and developer).
The Miroglio Group (whose head offices are in Alba, Cuneo) chose to invest in the team’s talent and enthusiasm, entrusting the development of the start-up to H-FARM, the digital platform created with the aim of helping young entrepreneurs to launch innovative initiatives and to support Italian businesses in their transition to the digital world. The team at TheColorSoup followed the business acceleration programme near Venice for four months, immersing themselves in the innovative culture and creative fervour of the largest business accelerator in Europe.
After months of work, in October 2015 the online platform was launched.
The project is the only one of its kind in Italy and combines dynamism and creativity with the high level of service guaranteed by the reliability and experience of the Miroglio Group, an Italian business with 60 years of experience in the fabric and clothing sector.
The fabrics are printed on demand and the process is 100% "Made in Alba” using next-generation digital machines, a source of great pride for the Italian group which has invested over 25 million euro in research and technological innovation in the last three years.