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22 September 2010

Spring Summer 2011: The Amalfi spell

Elena Mirò evokes the irrepressible vivacity and the evocative atmosphere of the Amalfi coast for a Spring Summer collection which unfolds panoramically like a breathtaking view of Positano.
Skirts, light and airy dresses, and loose-fitting sheath dresses are matched with trench coats and capes light as a sunset breeze. They are brightened by stylized chromatic graphics which - with only a few strokes - recall foaming waves breaking onto the cliffs. Natural stones cut like fitted jewels create speckles of style to provide buttons for little jackets or to make necklaces. They take on the shapes of stones levigated by the water, like those gathered from a crystal clear sea bed. Silks and linens are processed together to give a toned-down and woven effect to both prints and plain colours. Knits are delicate to the point that they seem to float like luminous reflections on ultra-light jumpers that cover clothes with a more full-bodied texture.
Just like a diva on permanent holiday in Italy, Elena Mirò’s Positano becomes a scenario of modern elegance, mitigating the excesses of folklore with an extremely glamorous and jazzy palette. The brassy warmth of Amalfi’s majolica is substituted with a light and very refined brilliance based upon the reflections of natural minerals along the coast such as malachite, amethyst, quartz and granite. Shades of mauve, lavender, white, pearl grey, ivory and baby blue occupy a pre-eminent position in the collection. The postcard print of the Positano landscape is a charming and elegantly eccentric concession to folklore and used for tasteful clutch bags and silky foulards that can also be used as belts.
Elena Mirò regales her public with magical evasion, evoking the Positano described in Harper’s Bazaar in the 1950’s: “A dreamy place that is never completely real and yet so alive at the same time.”
The Elena Mirò woman continues to present herself to the female universe with joyful and unaltered irony.