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17 June 2010

Notes encounters art

The Miroglio Fashion brand embraces the art and imagination of the artist Tobia Rava’, reproducing one of his works on the new spring-summer 2011 collection.

After making its debut last winter with a collection of puffas with a markedly feminine style, Notes set out to design its spring-summer 2011 collection by seeking inspiration from the world of art.

The resulting association with Tobia Rava’, a contemporary artist with a strong identity, led to part of the new collection being moulded on his work “Bufera Ghematrica” (Gematric Storm): a meticulously-produced, modern expression of "gçmaṭriyâ", an ancient system that matched numbers to letters to assign words a numerical value. All interpreted by Notes as an ongoing dialogue between art and fashion.

A unique personality on the Contemporary Art scene, Tobia Rava’’s approach is linked to mathematical logic, and he expresses himself by analyzing reality through the language of numbers and kabbalah. The artist is present in leading private and public collections of art in Europe, the United States, Latin America and the Far East.

In addition to its collaboration with Tobia Rava’, Notes has chosen to back and reward the artistic journey of Sonia Passalacqua, a young stylist who has grown professionally in Miroglio Fashion. Her work "Primordiali Atmosfere" (Primordial Atmospheres) has been reproduced on a second part of the collection, enhancing the materials with her delicate use of colours. The aim of the initiative is to encourage young creatives to pursue their artistic aspirations.

And with the spring-summer 2011 collection, Notes is following up on last winter’s puffas by placing the overgarment unmistakeably centre stage once more, with trench coats, jackets and dustercoats matching innovative materials to the femininity of cuts and finishings. Meanwhile a further dimension is added to the brand’s range in t-shirts, bags and foulards catering for the sunny season with style and personality.