Together with digital innovation specialists NuvÓ, the Miroglio Group has redesigned its online Press Room to create a simple, intuitive and modern communications tool that is perfectly compatible with the new requirements of the digital world and which fully exploits the numerous opportunities in the social media sphere.
The new Miroglio Press Room is available in three languages (Italian, English and Russian) and boasts an intuitive graphical interface which, as well as offering important new functions, makes the website more accessible while speeding up content management.
The professional needs of the Group’s press office were taken into account when designing the new website in an attempt to make their day-to-day work as straightforward as possible: both traditional journalists and bloggers and web professionals can make full use of the tool, which focuses closely on social aspects (integration and the possibility of content sharing). In line with current lifestyles and accessibility requirements, the online press office can also be accessed using tablets and smartphones, and is organised according to the most intuitive aggregation logic which is based on “tags” and “cross-links” that suggest related news items.
The new platform provides users with a greater quantity of multimedia content (press releases and press kits, photo galleries, videos, social media ideas), which can be found much more quickly and accurately thanks to the internal search engine and SEO. It is also possible to subscribe to the newsletter that enables you to receive the press releases that interest you in real time.
The new online Press Room is confirmation of the close attention that the Miroglio Group and its brands focus on innovation and the digital evolution, as well as its desire to provide its stakeholders with up-to-date, interactive and high-performance communication tools.