The new Elena Mirò store in Turin, located at number 21 of the highly central Via Lagrange (corner of Via Cavour), is scheduled to be opened at 6 p.m. on Thursday 28 November.
Developed according to a new concept, the single-storey outlet will boast 4 windows and a total floor space of 120 square metres, entirely dedicated to the clothing and accessory collections of the Elena Mirò ranges.
The new store concept is characterised by refined and contemporary lines, enlivened by architectural elements and curvilinear details perfectly in tune with the Elena Mirò philosophy. It also represents the natural continuation of the urban space. The windows are therefore completely open, a kind of seamless boundary between the interior and exterior. Light plays a key role, defining the walls and framing details, enhancing the collections to the max. Inside the store there are also multimedia instruments such as video walls and i-Pads.