Motivi, the Miroglio Group’s international Fast Fashion market brand leader, has launched its Online Shop.
As from December, Motivi customers can buy items in the autumn/winter 2010-11 collection on-line through the SHOP ONLINE section of the facelifted www.motivi.com website.
A dedicated team of digital marketing experts has been created to run Motivi’s new e-commerce channel, with the external support of the Nuvò Consulting communication agency which is specialized in web portal architecture and development. Areas inside the company have also been set aside for photo shoots so as to be able to constantly guarantee rapid updating of the site in terms of information and photographic content
The e-commerce project launch has encountered key synergies in all the activities carried out over the last few months in the social network sphere, in particular Motivi’s Facebook fan page, which has been signed up to by more than 35,000 people as of today.
Innovative new developments are planned starting from January 2011, first and foremost among them the Apple iPhone application which will enable users to shop via their mobile phone.