Motivi opened its e-commerce channel for the Russian market in early October.
The online store presents the new Motivi AW 2013 collection with a restyled graphic concept coordinated with the Italian online store. The site is in Russian and English and can be accessed from all over the country thanks to a responsive technology (accessible on all devices: computers, tablets, smartphones).
As with the Italian version, the online shop forms part of a multi-channel approach together with the “motivi & I” loyalty programme, the brand's loyalty card that can be used both online and in stores.
With this project Motivi plans to expand its distribution in a strategic market where it already has 60 monobrand stores.