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07 September 2010

Motivi: the new website is online

Motivi, the Miroglio Group’s leading international Fast Fashion brand, has given its website ( a complete facelift.

The ever-changing, interactive website sets out to engage and excite users by focusing on the brand’s hallmark values: fast fashion and trendiness. This even more dynamic version will have the task of stimulating, anticipating and arousing the interest of consumers and their irrepressible desire for innovation and involvement.

A browse through the various sections (Lookbook, Seasonal Trends, Motivi Basic) will reveal the new collections, the most interesting trends and the season’s unmissable must-haves, as well as giving visitors the chance to create their own look by matching trends and wear occasions.

The new “Stay Glam” blog will be packed with points of interest and tips on fashion, beauty and lifestyle, while the “Gallery” section will host all the multimedia content to experience Motivi events and photo shoots backstage. Events such as Vogue Fashion’s Night Out in Milan, which will be the first to be streamed live on the website from the Motivi store in corso Vittorio Emanuele 8 from 7.30 p.m. on September 9th.

The content and images on the site have also been made easy to share using the main social networks including Facebook, Twitter, MySpace and YouTube.

The launch of the website will be synchronized synergically with various communication activities (ranging from the shops to radio, the printed media and the web itself).

Motivi. Everyday trendy.