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13 October 2015

Motivi Made on Me: personal glam

A project to enhance the style and uniqueness of every woman.

This autumn Motivi is focusing on the most glamorous trends, introducing them with a series of TV, web and social media initiatives and in the brand’s stores throughout Italy. 

Motivi “Made on Me” is a way of interpreting and thinking about fashion. It not only focuses on the latest trends but also offers suggestions and personalised advice, enhancing every woman’s style and figure for the event she has in mind. Different women wear an item in different ways, and similarly same item can breathe life into so many different looks. Which is the right one for you?
Motivi's tips make the shopping experience even more rewarding, with the pleasure of finding the item that becomes the season’s “go-to”, the one which feels good when worn and brings out the best in you.

Trendy in TV
The new TV campaign will go live on 11 October on the main national television networks, with a 15 second advert introducing a portrait of an authentic, glamorous and trendy Motivi.

Get involved online
Alongside the TV advertisement, Motivi is launching its new online shopping site inspired by the ambience of international fashion magazines. Motivi.com offers an intuitive and engaging shopping experience, where the collections are presented alongside additional features such as outfit tutorials, fashion tips and style matches. Indeed, inspiration is the strong point of the “Daily Style” feature, a section full of tips to discover the perfect look for special occasions and specific times of day.

Interactive apps
Following the same philosophy of personalised customer service and support, Motivi is launching the new “Made on Me: "Made on Me: what’s your style today?" app, turning the brand into a veritable “style coach”. The application offers three different levels of interaction and use:
- Receive personal tips based on your figure;
- Discover the perfect Motivi look for a specific occasion;
- Become a true stylist and create your own personalised outfit, which can then be shared on social media or bought online with a simple click. This is Motivi’s invitation to "play with fashion".

Personalised social media presence
Made on Me means focusing on dialogue and participation, with maximum integration on all the leading social media channels. The brand now has around 420,000 fans on Facebook and over 10,000 followers on Instagram (@motivifashion).

www.motivi.com