Motivi has teamed up with Sony Music to launch MOTIVI LOVES MUSIC, the first all-girl online talent contest.
Solo singers or front singers have until 13 May 2014 to post a video with a performance of either a cover track or their own song on the website www.motivilovesmusic.com
The 100 videos that get the most votes on the website and on social media will then go forward to a special panel of judges who will select 8 finalists to perform in a live show with special guest and multi-platinum award winning artist Alessandra Amoroso.
The winner will get a video produced by Sony and 1,000 euro in Motivi clothes.
MOTIVI LOVES MUSIC is promoted through a dedicated platform and a campaign on leading music sites, as well as on the social networks of Motivi, Sony Music and the talent show’s special guest Alessandra Amoroso. Motivi stores will also be organising numerous in-store activities to support the contest and customers will have the chance to win a MOTIVI LOVES MUSIC CARD (50,000 are up for grabs) and get 10 free downloads by female artists signed by Sony Music.
With this innovative project, Motivi automatically becomes a part of the digital and musical world, paving the way for long-lasting fusions in fashion and music.