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12 November 2014

Motivi launches Made on Me, the collection that revolutionises the concept of size

"You don’t have to change your body. Just your clothes".

Many women often don’t feel comfortable trying on a new dress and think it’s their body that is at fault. Why not ask yourself whether it is the dress that’s at fault instead?

Motivi answers this question by launching the new Made on Me collection. A new way to think about female beauty and make clothes that seek to enhance the uniqueness of each and every woman and her body, bringing out her strong points.

It is a small yet major revolution, since Made on Me flanks the classic concept of “size”, with the concept of “cut” combined with “proportion”. This has given rise to a collection where each idea model, within each size, comes in three different shapes that heighten three different female silhouettes:

- DIAMOND, designed to enhance the waistline and shoulders of women with large hips;

- PEARL, designed to complement the waist and bust of women with more rounded waistlines;

- MERMAID, designed to heighten the silhouette of women with an hourglass figure.

With Made on Me it is the dress that adapts to the woman’s body and not the other way round. A new philosophy and a new way of choosing garments for a woman who understands that her beauty lies precisely in her being different from the rest. Because perfection for each woman consists in her being unique.

Not only that, the design perfectly expresses a typically Italian culture and care for the customer, as Italian is the style of Motivi.

The Made on Me collection will be available in all Motivi shops from 10 November. The Motivi designers themselves will be there to welcome customers and assist them in deciding on the right shape. On Thursday 13 November, from 6 pm, the project will be presented at the Miroglio concept store in Milan’s Piazza della Scala. The special guest for the evening will be Italy’s most famous style coach and TV presenter Carla Gozzi who will be flanking the team of designers.

Daniel John Winteler, Chief Executive Officer of Miroglio Group underlines: “The Made on Me project is yet another testament to the importance role that style, fit and service plays for our company. The full attention we pay to our customers has always found expression in the search for new clothing solutions capable of making the most of each woman. And this is an important knowledge-base which we began developing over half a century ago and in which we want to continue to invest in the future”.