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27 February 2012

Motivi launches ’Gossip Girl’ in all its stores

Motivi, the Miroglio Group’s flagship brand and leading international fast fashion label, presents the new “Gossip Girl” collection resulting from its partnership with Warner Bros. Consumer Products.

The licensing agreement between Warner Bros. Consumer Products and Motivi has produced a casual-chic fashion collection inspired by Gossip Girl, the celebrated US TV series which has already become a cult show for thousands of young people throughout the world.

The stars of Gossip Girl are to feature on 4 t-shirt styles, a shopper bag and a pair of jeans which will be available in Motivi stores and on the website from February 27th – to coincide with the start of the fifth season of the successful TV series on the MYA digital channel in Italy – to March 12th, 2012.

The Gossip Girl by Motivi collection will be distributed in over 20 countries in the world. The launch will be supported by in-store activities - including first-and-foremost dedicated window displays - and by a prize competition which can be entered through the website and the main social media channel links (