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01 July 2014

MOTIVI CELEBRATES BRAZIL WITH THE MEL CAPSULE COLLECTION

Direct from Brazil, the coolest girly shoes of the summer in selected Motivi brand stores from Thursday 26 June.

Rubbery, scented, comfortable and light ... MEL shoes are made entirely of eco-friendly, hypoallergenic and odourless recycled plastic. 

The freedom offered by their incredibly adaptable plastic has conquered the world of fashion and its greatest designers who have reshaped the shoes, turning them into objects of desire and indispensable accessories.

MEL capsule collection is designed for all girls who want an original and fun way of experiencing fashion and feeling chic.

The collection, which has all the credentials to become a must-have of the summer, comprises a series of brightly coloured models with high-end fashion designs (from sandals with straps to smart slip-ons and open shoes) suitable for all times of the day so you can look your best on every occasion.

To give the initiative additional support and visibility, the Motivi Shop Online has a special showcase dedicated to the project that refers to the models and list of stores involved. There will also be a series of promotional activities on the brand’s main social networks.