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26 April 2011

Motivi consolidates its online leadership

New website, social networking e mobile per

New website, social networking and mobile application for
Leading fast fashion brand Motivi, with 555 branded stores in 40 countries and 350 cities, is also consolidating and intensifying its presence in the digital world.
After taking advantage of the web’s potential as a sales channel, the official website - visited by over one and a half million people since the launch of the new project - has had a facelift in terms of graphics and functionality. The Shop Online, Collection, Lookbook and Blog sections are changing look. Listening, interaction and dialog are the elements driving this winning strategy that uses social networks (Facebook, Flickr, Youtube) - as well as the blog - as its main engagement tool.
The mobile channel will also be up-and-running soon: new features, looks and trends at your fingertips with the new iPhone App, with a special launch offer of a 10% coupon to spend on-line.
In view of its excellent results, the digital project has also been extended to Fiorella Rubino, the Miroglio Group’s fast fashion curvy-size brand. In just two months, the Fiorella Rubino Fanpage has already attracted more than 15,000 fans.