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14 December 2011

Motivi celebrates its six hundredth branded store

The Miroglio Group’s flagship brand and leading international fast fashion label Motivi is celebrating its 600th branded store with the opening of the new shop in Yakutzk in Russia.

The 50 new Motivi sales outlets inaugurated outside Italy in 2011 took the total number of the brand’s shops abroad to 222. This is in line with the constant growth which will allow Motivi to top 1,000 branded stores by the end of 2015.

The brand is currently distributed in 39 countries, with a significant presence in Russia (59 shops), the “New Europe” (63 shops across Romania, Poland, Croatia, Hungary, etc.) and China (43 shops).

Fast fashion - Motivi’s business model - represents the market’s most innovative segment, based on speed in adapting product to the latest trends and responding to market needs. Around 52 collections are produced over the course of one year, with a four-week lead-time from the creative/design stage to delivery of product to sales outlets.