It was time to pull out all the stops as Italian high-street fashion brand Motivi, which has over 530 stores in over 30 countries, celebrated its 20th anniversary.
Special guest of the evening was Elena Paperini, the one millionth customer to sign up for the “Motivi & I” loyalty card, which was first launched in 2011 and now has a million users.
Giorgia Palmas, who is currently recording her hit summer TV show in Sardinia, popped over especially to present the loyalty card to an ultra-excited Elena.
With the end of the summer just round the corner, the Motivi store in the centre of Forte dei Marmi got people partying the night away, alongside hundreds of guests including famous fashion bloggers Irene Colzi and Nikol Moravcova. A mega birthday bash to celebrate all that is great about Motivi and the Motivi loyalty card.