To celebrate its 20th anniversary, Motivi has joined forces with Sephora to launch a project entirely dedicated to glamour.
A multi-stage tour of the Motivi stores where customers will be able to treat themselves to a lightning-fast make-up service thanks to the presence of a Sephora make-up station. It will be possible to choose from three different make-up products, all inspired by the main moods in the Motivi store.
The initiative has already involved several major cities, including Turin, Florence and Verona, and will be coming soon to the Motivi stores in Naples (26 September), Milan (27 September), Caserta and Rome (28 September).
In the week following each event, the customers of both Motivi and the closest Sephora store will be able to take advantage of an exciting cross-promotion with a series of activities having been organised on the social media of the respective brands in support of the initiative.