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14 May 2013


New store concept and new image


Motivi, the Miroglio Group brand, restyles its stores and launches its new store concept with the emphasis very much on contemporary Italian style and glamour. With its feminine designs and details, the new concept embodies Motivi’s new identity whose Italian style is very much to the forefront.
The materials in the new stores pay homage to Italian traditions. The quartz and marble used for the cash desks, windows and display surfaces, embellished with glamorous details with metal profiles in “champagne" finishes, are an unmistakeable nod to our traditions.
The "cementina" used for the floor of the catwalk, the central area inspired by fashion show runways, is evocative of the Italian homes popular at the end of the 19th century.
The walnut used for some shelves and display stands is enhanced and accompanied by glass chandeliers that create a unique lighting atmosphere in the stores.
The place brims with a feminine, elegant and glamorous mood where the colour pink, used for many of the items together with other light colours like white and warm grey, comes in soft shades: onyx pink, skin and antique pink.
The first of the new-look stores to be opened will be those in Shanghai and Milan. New restylings will follow in other international locations.  
Motivi is present in around 30 countries worldwide with over 500 monobrand stores.