The “ProFashion Award” is an accolade bestowed by ProFashion magazine on top professionals in the fashion industry who have distinguished themselves on the Russian market in ability and results. Every year more than 300 companies take part in the selections for the contest, and the awards ceremony is now considered one of the most important fashion business-to-business events in Russia.
The Miroglio Group had the honour of winning the “ProFashion Award 2012” with its Motivi (Fast Fashion section) and Elena Mirò (Premium section) brands. “These awards testify to our commitment and the results achieved over a year of intense, profitable activity” said Alberto Salvano, head of the Miroglio Group’s Russian Market Development Organisation.
Russia represents a major market today, and above-all a great opportunity for future development. It is therefore one of the strategic international expansion priorities identified by the Miroglio Group, which plans to grow the number of sales outlets in the country (from the current 111 to 250 by 2015) and develop a strong franchising strategy for all the Group’s brands present on the local market (Motivi, Elena Mirò, Fiorella Rubino, Caractère).