Our era is marked by a growing individualism.
Our lives are overwhelmed by millions of images which are posted, superimposed, shared and quickly replaced by others in a continuous vortex of visual stimuli. For consumers, identifying specific style tips seems both futile and extremely problematic. The real and virtual world and the various “realities” we are faced with have led each of us to consider ourselves above everyone else, to attribute a certain intrinsic value to our tastes, our chosen appearance and our style irrespective of other people’s opinions.
Consequently, contemporary fashion trends suggest that we should explore new vogues at our own discretion. After years of blogs, social media profiles, avatars and virtual lives, it seems that we have all become arbiter elegantiarum: we have become our own stylists, experimenting with fashion and interpreting it in our own way according to our whims, our moods or the image of ourselves that we want to portray. If we stay true to the principle that consistency is no longer an essential condition of fashion, we can switch between one style and another, one attitude and another, one idea and another, always seeking out the elements and details which best represent our chosen direction.
The Miroglio Textile collection features five moods:
Each range is characterised by distinct chromatic combinations, designs and colour variations, all offering a precise and unique style while evoking the era in which we live, and each one conveying something distinct and unexpected about the trends of the forthcoming autumn/winter 2019-20 season.
Each mood is expressed through a pair of “window displays”, where the seasonal prints are visualised in groups of different looks, just like a capsule collection. Exploring the interplay of cross-references, opposites and contrasts that characterises this season’s trends, each mood unfolds to offer two directions, sometimes running parallel to one another, sometimes diverging, yet always connected by one common thread: the search - among the colours, prints, variations, fabrics, models and outfits - for a new identity.