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19 November 2014


The textile company is taking part in this digital challenge that will involve hundreds of youngsters

One year after the first edition, H-FARM is back with H-ACK FASHION, the 24-hour non-stop marathon on 22 and 23 November entirely dedicated to the development of digital ideas and projects for the fashion industry.

This year will also see participation by Miroglio Textile, together with other major companies such as Bonotto Editions, Diesel and Roda, all ready to step up to the plate and accept the challenge of hundreds of youngsters from all over Italy.

Nowadays technologies are wearable, as fashion becomes interactive with the Internet of Things. Clothes transmit body data and information, jewels read our emotions, shoes keep track of our physical activity and digital printing is revolutionising textile production. Fashion technology and design are destined to come together to produce this new connected fashion. The participants at H-ACK FASHION will look at this and other themes over the weekend.

H-ACK is an innovative and constructive way of bringing youngsters closer to the world of companies, providing them with an opportunity to generate and contribute to the development of new ideas. The teams presenting the best projects will not only win a prize offered by each company, but could even be invited to join H-CAMP, the H-FARM startup accelerator programme.