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25 May 2010

Miroglio Textile goes to the customer

The leading printed fabric company has inaugurated in Duesseldorf its “Roadshow” project, a travelling temporary showroom created to present the new SS 2011 collections to its customers.
With a view to providing its clientele on the German market an increasingly tailored service, Miroglio Textile has decided to strengthen its customer-oriented approach, opening its first temporary showroom for two days in Duesseldorf (from 27 to 28 April 2010).
The temporary showroom has been called the “Roadshow” in order to highlight the mobile nature of a collection presentation which distances itself from the classic trade fair channels by becoming an opportunity for meeting and talking with customers in a comfortable, relaxing atmosphere.
The location chosen for the Roadshow was a modern building situated on the banks of the River Rhine, where plenty of natural light and ample open spaces provided the perfect setting for presenting the 70 new designs in the third release in Miroglio Stampati‘s Spring/Summer 2011 collection.
Today Germany represents Miroglio Textile’s third market in the world in terms of turnover.
The next stop for Miroglio Textile’s temporary showroom will be the 2nd June 2010 in Moscow, where the Giorgetti, Comoseta, Ulmia, Dream and Idea print collections will be welcomed alongside Miroglio Stampati’s, as well as the Colori collection of plain fabrics.