You are here

18 September 2017

Miroglio Textile celebrates 70 years with an exclusive collection at Première Vision

The new F/W 2018-19 collection inspired by 5 musical territories.

“70 years of Miroglio” Collection

The celebrations for Miroglio Textile’s 70th anniversary lie behind the creation of an exclusive collection with 1950s-inspired prints and fabrics.

Selected from Miroglio Textile’s historical archive, which contains more than 50,000 patterns, the original prints have been reworked with a contemporary approach while maintaining their authenticity, creating a timeless collection.

The prints are on display in the exhibition entitled “70 years of Miroglio - Innovation is the tradition of our territory” inaugurated last week in the heart of the group’s historic hometown of Alba, taking on the form of a collection of precious, timeless womenswear garments.

A way of paying tribute to the philosophy which has always guided Miroglio Textile’s journey ever since 1947, the year in which the trading activity begun by the Miroglio family in the late 1800s was transformed into a fully-fledged industrial business. A journey marked by a combination of “tradition and innovation”, elements which might appear to be in conflict but are actually the foundation for a sustainable future (viz. the use of latest-generation digital printing with the utmost consideration for the environment).

Fall-Winter 2018-19 Collection

“Painting changes space into time, music time into space” (Hugo von Hofmannsthal)

The Miroglio Textile stand will also be the venue for the presentation of the new F/W 2018-19 collection, where music is the source of inspiration for five creative territories: British rock, rock ‘n’ roll, spirituals, techno and dark metal.

The musical genres have been chosen for their rhythm, historical period or the impressions they conjure up. Each theme has a precise setting, and is accompanied by different expressions of colour.

British Rock brings to mind the surroundings for study and culture typically found in a college. A refined, very British world, in which simple yet stylish prints are preferred, such as hound’s-tooth check, chevrons, tartans and small flowers.

In Rock ‘n’ Roll we find an urban environment where “street culture” comes to the fore. A vibrant, colourful theme focusing on the 50s-60s and 70s-80s. A mood influenced as well by the poetics of Georgia O'Keeffe, with her beautiful giant flowers. The 70s-80s are the years of transgression, of the freedom in which women live their time with joie-de-vivre.

The Spiritual, or rather Nepalese music, where we find a rural setting featuring wild nature in which man becomes an explorer. And on the other hand, a more “domestic”, homely form of nature with the warmth of the farm and its animals.

Techno takes us to a virtual environment in which - rather than opposing nature - technology seeks a dialogue with it. A techno-virtual world where the new futurism is made up of lively vibrations, beeps, leds and neon lights.

Finally Dark Metal: a mysterious, dark Baroque environment inspired by film noir that concentrates on deep, dark shades with dazzling lights as demonstrated by the Flemish and Renaissance painters.