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09 April 2014

"MIROGLIO PIAZZA DELLA SCALA": ITALIAN STYLE AND DESIGN TO MARK OPENING OF NEW STORE

To mark the start of the Salone del Mobile, the new Miroglio Group concept store vaunts 'special looks' designed by Massimo Giorgetti for Elena Mirò and by Gabriele Colangelo for Caractère, and also displays the “Il Compasso d’Oro ADI” Classic Collection.

Tuesday 8 April, the new "Miroglio Piazza della Scala" concept store will officially be opened to the press.
The creation of a new group concept is particularly significant as it represents the first time that the most important Miroglio brands have been presented together as part of a new fashion approach in which the key to true style is comfort. In fact, the Milan space, over 600 m2 in area, will stock the “best of” the Elena Mirò and Caractère collections, together with the group's other brands.
To celebrate the occasion, “Miroglio Piazza della Scala” will be the venue for two important initiatives that showcase Italian style and design.

The first of these is the partnership with two leading prêt-à-porter designers, Massimo Giorgetti and Gabriele Colangelo, who have created 'special looks' for Elena Mirò and Caractère respectively.
The second involves the display of the "Il Compasso d’Oro ADI" Classic Collection. A fine selection of 21 objects, symbolising the excellence of Italian design, that have received this prestigious recognition from Associazione per il Design Industriale - the Italian Industrial Design Association. Iconic objects that have accompanied the female universe in the last 50 years and which have recently been restored thanks to “Fondazione Centro Conservazione e Restauro La Venaria Reale” and the support of the Miroglio Group.

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THE SPECIAL LOOKS FOR CARACTÈRE AND ELENA MIRÒ DESIGNED BY GABRIELE COLANGELO AND MASSIMO GIORGETTI

The Gabriele Colangelo for Caractère look reinterprets some of the classics of the female wardrobe, enhancing them with sartorial precision and unusual details: an off-the-shoulder trench coat whose taffeta has a memory finish with an iridescent panel in the background and a plissé soleil pleat. Peeking out from underneath is a man's shirt in devoré with white painterly patterns and cotton poplin inserts, which is paired with straight, low-waisted trousers produced using the same procedure as that adopted for the trench coat. An outfit that embodies the chic and inimitable allure of Gabriele Colangelo, famous for a minimalist approach broken up by cultured and refined artistic influences.

For Elena Mirò, Massimo Giorgetti uses his rich and colourful imagination to create a special look that combines the geometry of stripes and the colour black with the natural elegance of flowers and flower power prints. A mix and match broken up by flashes of intense and original colours - lime yellow, geranium, emerald green, blue, black and white - using noble textures such as cady, duchesse satin and jersey, which give a degree of sophistication to the designer's typical underground style.

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THE “IL COMPASSO D’ORO ADI” CLASSIC COLLECTION

The “Il Compasso d’Oro” award was founded in 1954 by the La Rinascente department store on the basis of an idea by famous architect-designer Gio Ponti with the aim of highlighting the value and quality of Italian design products. Since 1958 it has been managed by Associazione per il Disegno Industriale – ADI (Italian Industrial Design Association), establishing itself as the most prestigious Italian design award.

The nigh-on 300 projects that have received the award in the prize's history, going back over fifty years, together with the almost 2000 projects awarded with an Honourable Mention, are gathered together and preserved in the “Il Compasso d'Oro ADI” Classic Collection managed by Fondazione ADI, created ad hoc by ADI in 2001.

The “Il Compasso d'Oro ADI” award is assigned following a pre-selection process carried out by the ADI Permanent Design Observatory, a committee of experts, designers, critics, historians and expert journalists.  

As part of what was an unprecedented initiative in the field of international design, with its Decree of 22 April 2004 the Italian Ministry of Cultural Heritage declared the Classic Collection of the “Il Compasso d'Oro ADI” award to be “of exceptional artistic and historic interest”, inserting in the national heritage list.  

The following objects will be on display as part of the temporary exhibition (8 April - 5 May 2014) at the Miroglio Piazza della Scala concept store:

- The “Le Bambole” sofa (1972)

- The Soriana armchair by Cassina (1969)

- The MT3 armchair (2008)

- The PTolomeo bookcase

- The structure-less Nomos table

- The DU30 padded chair

- The Doney television (1962)

- The Atollo lamp (1979)

- The Tolomeo lamp by Artemide (1989)

- The Lettera 22 typewriter by Olivetti

- The K1340 children's chair by Kartell (1964)

- The Colonna table service by Ginori (1954)

- The Spinamatic beer tap

- The Sfericlock alarm clock

- The Grillo telephone

- The Moscardino spork (2001)

- The Tratto Pen (1979)

- The Zizi toy

- The Ks 1481 citrus squeezer (1959)

- The Alessi cafetière (1979)