During Milan Design Week the windows of the Miroglio Piazza delle Scala store (Via Verdi 2 – corner of Via Manzoni) are hosting the iconic outdoor collections of Roda, market leader in top-quality outdoor furniture.The cornerstone of the event is the “#designwatching our greenest installation” display which interprets the potential interaction and fusion between the Miroglio fashion collections (including Caractère and Elena Mirò) and outdoor furniture, using nature as its common ground.The Miroglio Piazza della Scala store offers the opportunity to make the most of the display windows’ scope and transparency to recreate an interior habitat home to bird houses, icons of in & out comfort. A space where the fragrance of aromatic plants, the colours and textiles of the fabrics, and the natural materials and sounds create the ideal conditions for #designwatching.The exhibition, curated by BBMDS, will be on display until 28 April.
RODA is a leading Italian brand in the global outdoor sector.Thanks to its in-depth and constant commitment to research and development, and its prestigious partnerships with internationally acclaimed designers such as Rodolfo Dordoni, Gordon Guillaumier and Studio Lievore Altherr Molina, as well as Artistic Direction from Dordoni, over the last few years RODA has travelled a specific and coherent journey, a key chapter in the history of design: RODA has developed a new concept of the outdoor space, envisaging it as an important extension to interior spaces and, as such, one which should be furnished with the same care and attention to detail. Over the years, the company's exclusive design approach has translated into sophisticated collections with innovative yet understated designs that always guarantee excellent outdoor performance.
BBMDS is a design studio founded on the ideas and continual experimentation with new design areas. Its activities range from interior and exhibit design to everyday products designed for Italian and international brands. It was founded in 2010 by Alessio Baschera, Fabio Brigolin and Matteo Mocchi.