The star of this launch campaign is Lauren McKenzie. One of the most enchanting top curvy models of the moment, she is photographed by Javier Vallhonrat, a great image artist. The distinctive, unique creative idea and concept sees the protagonist on a scarlet background, caressed by hands emerging from the back-drop to create a powerful effect blending irony, glamour and sensuality.
The highlighting of the curvy figure, and of the beauty of all those women from size 44 up who are proud of their curves is a positive, sensual message packed with glamour content. Size is no longer a taboo, and dressing with style and taste is possible whatever it may be. For.me Elena Mirò was created with this very purpose in mind.
The press campaign is to be programmed by the company itself to appear in the leading fashion titles from mid-February, in double and single page format.
The press campaign will be followed by a video clip in which the brand is portrayed by director Alexandre Tissot. The video will be released on the forme.elenamiro.com website and via the most important social networks.
Adv agency: Ego of Wrg