Announcing the launch of CURVITALY.COM, the new online platform dedicated to women’s fashion, style and beauty that includes synergic editorial and e-commerce contents specifically for the “curvy” world. An innovative website in both spirit and architecture that as well as providing all women with an e-store packed with different styles, collections and price ranges, also allows them to carry out guided searches according to their shape so they can select only garments that are suitable for their physiques.
Thanks to its internal editorial office, Curvitaly provides constantly updated editorial and informational content: from the tips of the personal stylist to in-depth looks at the latest trends, from lifestyle news to make-up advice. Plenty of ideas to enhance your beauty with simple and instant links to the e-commerce area of the Elena Mirò and Fiorella Rubino brands, which in time will be joined by Luisa Viola and Per te by Krizia.
The project is due to be launched on Tuesday 21 october at the “Miroglio Piazza della Scala” concept store (Milan, Via Verdi 2 - corner of Via Manzoni). The event will be attended by top model Candice Huffine who, having represented Elena Mirò for over five years (press campaigns and runway shows) and having recently been chosen by a well-know cult calendar to represent the “curvy” world, is now the face of the new Fiorella Rubino Fall/Winter 2014 campaign.
Daniel John Winteler, CEO of the Miroglio Group, underlines: “The launch of curvitaly.com represents the online evolution of our experience and know how in terms of style, comfort and services in the curvy world. It allows us to bring together our entire brand offer, developing an innovative e-commerce platform packed with editorial topics and content. Curves plus Italian-ness equals Curvitaly: a major international development opportunity”.
The structure of the website, divided into sections dedicated to shopping and purely editorial spaces (packed with analysis, tips and “little tricks”), together with the possibility of adding numerous filters based on one’s own specific interests and body shape, make CURVITALY.COM a complete and exhaustive guide for the curvy world. It is also possible to create your own profile in the “My personal stylist” section to ensure a truly tailor-made online experience.
The project also involves the development of a dedicated team of stylists, to offer every woman the chance to request personalised consultancy, and the creation of a community to encourage the sharing of experiences and opinions.
Also involved in the conception and development of the Miroglio Group website were the NuvÓ Group – specialists in digital innovation – and, as regards interaction design and the development of the platform, Digital Kitchen. Meanwhile, NeoSEO is responsible for managing the advertising campaigns in support of the launch.