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30 March 2020

Coronavirus emergency in Italy. Miroglio Group converts its production from fashion to masks

"Miroglio is open to expanding production by forging collaborations with all actors engaged in the fashion supply chain" said Ceo Alberto Racca.

Inspired by the need of the Piedmont Region to find a quick solution to the demand for face masks, in just a few hours the Miroglio Group managed to move from idea to prototyping and manufacturing a mask that met the requirements.

“This was made possible by Miroglio’s know-how spanning through the whole fashion supply chain, from textile treatment, to creation and logistics”, said Alberto Racca, Ceo of the Group.

Currently, 600 thousand face masks are being manufactured for the Piedmont Region in the two upcoming weeks. The first 10 thousand were delivered to the region on Saturday March 14th, while the remainder will be produced and made available by daily deliveries. At full capacity, it will be possible to produce 75-100 thousand masks a day.

The Miroglio Group is currently responding to the request received from the Piedmont Region. Miroglio is receiving hundreds of requests for millions of face masks and will do everything in its power to supply as many masks as possible.

“Miroglio is open to expanding production by forging collaborations with all actors engaged in the fashion supply chain”, Alberto Racca announces.

Made of cotton and elastan, the hygienic face masks are treated with water repellents, and can be washed and reused several times. The fabric is entirely processed at the printworks in Govone (CN), while the masks are produced at the Miroglio Fashion Atelier in Alba and its partners in Italy (mainly in Lazio, Campania and Abruzzo). In order to be able to cater for the huge demand, the Miroglio Group has also partially converted its garments production plant in Casablanca (Morocco), which is delivering 30% of the production (entirely for the Italian market).

The cost for this first supply to the Piedmont Region Is being met in person by Giuseppe Miroglio, the third generation of the Miroglio family, and a number of local associations.