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22 October 2018


Miroglio Fashion and Jamilco have signed a long-term cooperation agreement to develop Elena Mirò in Russia, Kazakhstan, Belorussia, and Armenia.

Miroglio Fashion, whose brands have been present in Russia for more than ten years, has decided to strengthen its policy of expansion in the country by targeting direct penetration through a partnership with Jamilco, a distributor with extensive know-how and in-depth knowledge of the market.

Jamilco is one of the leading fashion apparel & accessories distribution companies and a Master Franchise Operator across all channels of business: Retail, Wholesale & Distribution, E Com. Jamilco has been operating for 25 years in the market and has successfully launched and operated numerous International Fashion Brands. Jamilco has all the tools and expertise to launch, establish and expand Fashion Apparel & Footwear Brands in these territories. Jamilco helped many International Companies achieve and realize their goals in Russia.

“We are very pleased to forge this new partnership with Jamilco in Russia, which represents a decisive step forward in Miroglio Fashion’s international development strategy”, comments Miroglio Fashion’s CEO Hans Hoegstedt.

“We are pleased and excited to collaborate with Miroglio Fashion to develop Elena Mirò in Russia. This marks Jamilco’s entrance into the Curvy Fashion apparel segment which was missing from our portfolio” comments Jamilco’s General Director Kira Balashova.

Miroglio Fashion and Jamilco have entered into an agreement valid for 10 years to develop Elena Mirò in Russia, Kazakhstan, Belorussia, and Armenia. Thanks to the partnership with Jamilco, Miroglio Fashion will expand the presence of the Brand in the above mentioned territories, with the goal of reaching more than 10 Elena Mirò mono brand stores by the end of 2022.

“This agreement constitutes a key moment in the growth of Elena Mirò on the Russian market” continues Elena Mirò’s Brand Director Martino Boselli.

“We see a potential to grow the Brand in the Russian Market and are confident in making it a success” continues Jamilco’s Brand Director Olga Prokhorova.