The new capsule collection is characterised by lightness, freshness and summer colours, representing the image and spirit of Luisa Viola to the full: caftans, tunics, blouses and dresses are created in viscose georgette and cotton voile fabrics characterised by floral and tribal designs. Taking inspiration from strong colour characterisations and ideal for the summer months, the garments can be adapted to different occasions, from everyday and evening wear to days at the beach.
“The day I’ve dreamt of for such a long time has finally arrived” emphasised Mara Venier. “Having started my career as a model, I have always loved fashion and I have put my heart and soul into this project. Today, finally, I will have my own range for the first time, a capsule collection of 15 garments ideal for this summer. The collection has been created in collaboration with the style team at Luisa Viola and will be available in all stores from the day of the launch”.
Distribution across over 300 department stores in Italy which feature a Luisa Viola section is scheduled for 28 April. The capsule collection shall also be available as a “special guest” in all Elena Mirò stores and online at elenamiro.com
The launch of the new capsule collection “Mara Venier for Luisa Viola” will be supported by an advertising campaign shot by photographer Giovanni Gastel and scheduled for launch in the leading Italian fashion magazines in late April.
The official press-only presentation of the collection will take place on 28 April with an exclusive event at the “Miroglio Piazza Scala” concept store in Milan.