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04 September 2012

La Pina and Diego for Motivi Vogue Fashion’s Night

On the night the brand will be inaugurating its presence on Twitter and Foursquare.

On 6th September 2012 Motivi will be celebrating the fourth edition of “Vogue Fashion’s Night Out” with an evening event in its Milan flagship store in Corso Vittorio Emanuele 8/10 (from 19.00 to 23.30 hrs). A cocktail party with a deejay set will welcome customers to the shop during the most fashionable night of the year. The store will be presenting customized themed windows, and will be animated by the performance of djs La Pina and Diego, two of Radio DeeJay’s best-known stars.
The night organized for 2012 by Motivi will be an out-and-out “digital” event, switching on to the social networks most widely-used by the brand’s customers. In fact, the Milan VFNO will see the official launch of the new Motivi Twitter channel @motivifashion, with the chance to send tweets on the event via the official hashtag #motiviVFNO.
During the evening a special promotion (Flash Special) will also be activated for customers who use the Foursquare smartphone application. Ten complimentary “Motivi for VFNO 2012” t-shirts autographed by La Pina and Diego will also be on offer.