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01 March 2017


The project involves the Group’s brands and an overall investment of € 15 million.

The Miroglio Group has announced a major renovation project involving 300 stores right across Italy during 2017. The plan, which through restylings and new openings affects the stores of 8 of the brands belonging to the textiles and fashion group from the Piedmont region – from Motivi and Oltre to Elena Mirò, Fiorella Rubino, Caractère, Diana Gallesi, Luisa Viola and Per Te by Krizia - will involve an investment of € 15 million.

With a time span of 300 days, the project also regards the Group’s stores in other European countries: the renovation of three stores in France, including the expansion and restyling of the Elena Mirò store in Paris, the renovation of 7 Elena Mirò stores in Spain, the opening of a new Motivi store in Brasov, Romania, and the renovation of 3 more Motivi stores in Russia.

The majority of stores are located in Lombardy (70 shops), followed by Piedmont (31), Emilia Romagna (23), Puglia (18), Calabria (17) and Sicily (15). By the end of March work will already have commenced in 100 Miroglio stores across Italy.

This remarkable investment plan, aimed at strengthening our network of stores, forms part of Miroglio Fashion’s broader renovation strategy”, commented Hans Hoegstedt, new CEO of Miroglio Fashion. “In a very dynamic market that is increasingly moving towards massification, such as the fashion market, it is essential that we remain in close contact with our customers, both online and offline, so we are able to understand what they want and offer them an increasingly distinctive and personalised in-store experience that is unique for every brand. For a historic Italian fashion company like Miroglio we believe that this is the best way of guaranteeing our ongoing success in the Italian and international market."

The Miroglio Group is an Italian business that has operated in the textiles and fashion sectors since 1947. It is present in 34 countries with 49 operating companies and 3 production sites.

Miroglio Fashion, the Group company specialising in clothing, creates and markets 11 women’s fashion brands (including the joint venture) distributed at international level.
It has over 1200 monobrand stores while its presence in the wholesale sector involves over 5000 stores. Miroglio Fashion has 3900 employees.

Miroglio Textile is a leader in printed fabrics, transfer paper and technical film for the decoration of various types of materials.

In 2015 the Miroglio Group’s consolidated revenues amounted to € 645 million.