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25 January 2011

Helena Christensen the new face of Caractère

Helena Christensen will be the new face of the Caractère brand starting from the spring-summer 2011 season.

The famous top model embodies to perfection the role Caractère is inspired by: a contemporary, cosmopolitan woman of refined, elegant femininity who seeks a balanced, yet distinctive style. With Helena Christensen Caractère continues along the path dedicated to “testimonials with character”, which has seen the brand represented over the years by exceptional personalities such as Inés Sastre, Carla Bruni, Esther Canadas and Valeria Mazza.

The association between the brand and the model has been documented by the Israeli photographer Guy Aroch, an adopted New Yorker who is internationally celebrated for a style that merges the fashion world with lifestyle.

Established in the mid-’90s, Caractère has developed into an international brand which is present today in 25 countries through 30 branded stores, dozens of concessions in department stores, and over 900 multi-brand outlets.

For the spring-summer 2011 season Caractère presents a dynamic, eclectic collection suited to every occasion. A kaleidoscope of colours, ranging from sophisticated neutral shades to brighter hues, interpreted with fine, lightweight fabrics for a glamorous summer.