MOTIVI LOVES MUSIC, the first all-female online music talent contest, born from the synergy between Sony Music and Motivi, was concluded on Wednesday 11 June in Milan with a special final event entirely dedicated to quality music and new talent.
550 female artists decided to take part in the competition by filming their performances (a cover or original track) and sharing them on www.motivilovesmusic.com. A special jury selected the 8 finalists from the 100 videos that received most votes on the site and via social networking sites, and they were judged in front of special guest Alessandra Amoroso.
The live evening was finished with the announcement of the winning artist, Viviana Colombo 26 years old from Monza, who was awarded 1,000 euro of Motivi clothes and a videoclip produced by Sony.
During the online talent contest, www.motivilovesmusic.com received over 330,000 visits and 54,000 votes were cast. With this innovative project Motivi has established itself in the world of music and digital technology, opening the way to new partnerships in the future.