You are here

20 February 2013

FOR.ME ELENA MIRÒ: THE CURVY EVOLUTION CONTINUES

 

For.Me Elena Mirò continues on its upwards curve. The new style project dedicated to the curvy evolution was developed with the aim of increasingly meeting the requirements of women that love to enhance their figures but who also feel comfortable wearing the latest fashions.

Presented six months ago on the catwalks of Milano Moda Donna and launched on the market with selective distribution in 30 boutiques, For.Me is now sold in all Elena Mirò monobrand stores, confirming the success of the concept that lies at the core of the project.

It is a collection with a highly glamorous and seductive feel characterised by snappy tailoring and perfect fits. The sizing of the collection starts at a 44 and there is a strong focus on sizes 44, 46 and 48, worn by over 50% of women.

At Milano Moda Donna Autumn Winter 2013/14, For.Me Elena Mirò will be welcoming Lauren McKenzie to the catwalk, one of the most glamorous and sought-after curvy top models of the moment. Lauren perfectly embodies the contemporary notion of curvy: a beautiful woman who is fully aware of her charm and sensuality and who transcends all concept of size. The curvaceous allure of Lauren McKenzie and the talent of the photographer Javier Vallhonrat are the focal point of the brand’s new advertising campaign.