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20 January 2010

The first line of ’techno-fashion’ puffas

Miroglio Fashion enters the fast-growing “padded” market segment by presenting feminine, hi-tech puffas with trendy appeal under the Notes brand.

With the new Notes collection, Miroglio Fashion blends between the worlds of sport and fashion perfectly, making puffas that stand out for their marked technical properties while featuring equally unmistakeable fashion content.

The Notes puffas combine great looks with intrinsic "breeding". The interior of the Notes garments is in fact made of 90% down and 10% feathers, a ratio that allows for creating a warm and comfortable lightweight structure, which is also firm enough to cater for decidedly trendy cuts and lines without needing technical characteristics that can often be “cumbersome” and out of place in an urban setting.

Notes is designed for a stylish woman who demands top quality garments capable of protecting from the cold while being decidedly feminine.

Sales are planned to start next fall-winter in selected multi-brand boutiques. They will be preceded and supported by targeted communication in the main national dailies and fashion journals.