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03 September 2015


A mix of 5 elastic fibres to sculpt feminine curves

The curvy world now has its own collection of glamour jeans specially designed to emphasise feminine curves.

These are no run-of-the-mill jeans from Fiorella Rubino: “It’s up” is a new “perfect performance” denim range for more generous sizes that guarantees maximum comfort and freedom of movement while bringing out your curves.
All of this is possible thanks to the mix of 5 different elastic fibres with the following features:

- Significant elasticity
- Soft
- Body shaping effect
- Pleasure to wear

The very name of Fiorella Rubino’s new line, “It’s up”, underlines one of the clearest advantages of the combination of “glamorous aesthetics and comfort”: jeans that sculpt, model and enhance curves.

The new “It’s up” line will be present in all Fiorella Rubino stores from September 2015 with a wide range of glamour model choices including: 70s-style bootcut jeans with slight stonewash effect and “It’s up” effect on the back; easy chic stonewash skinny jeans with tears and 80s POP appliqués; black and grey 5-pocket black denim jeans with stone appliqués, and many others besides.

Prices from € 49.95, with sizes from 46.

The new “It’s up” collection by Fiorella Rubino will be unveiled with a press campaign from mid-September that will involve leading fashion and women’s publications.