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20 March 2012

ELLE’’ interprets Motivi

Motivi, the Miroglio Group’s flagship brand and leading international fast fashion label is presenting “Elle per Motivi” from March 21st, the new initiative resulting from its collaboration with the prestigious fashion publication.
Elle, with 43 international editions in over 60 countries and 28 websites visited by 17 million users worldwide, and Motivi, whose more than 600 branded stores are to be found in 39 countries. Big numbers that make Elle one of the most popular and widely-read fashion and beauty magazines in the world, and Motivi the most ubiquitous Italian fast fashion on the international stage.
Thanks to a partnership which has led stylists from the Italian edition of the celebrated magazine to select and interpret some looks from the 2012 spring summer collection exclusively for Motivi customers, from March 21st to April 10th Elle will be featuring internationally in all Motivi windows and on its website
An innovative operation of international scope which will be given ample visibility in the publication’s April issue in all the countries involved, as well as on the Elle portal, and on the main social media channels linked to the Motivi brand (