Elena Mirò kick starts 2014 by presenting its new website – the hallmark of a new digital experience.
Stories of Friendship is a new concept that has been created by the brand to back its spring/summer 2014 press campaign. It describes the experiences of different women who, through Elena Mirò style, all share a common bond that enables them to come together as friends and share their hopes and dreams.
The new website’s Stories of Friendship features dedicated content represented by three different women (one for each Elena Mirò collection), who recount moments from their life in a veritable showcase magazine illustrating the versatility and variety of the Elena Mirò world. Three international bloggers will represent the three women who interpret the lifestyle of the Elena Mirò collections.
Sophisticated, high-impact graphics and a straight-forward easy-to-use format take users through the brand’s collections and ranges. The website also includes Elena Mirò advertising, history and values, as well as projects and events, recounting the thirty-year experience of a brand with an innovative ability to offer consistently new collections for curvy women who don’t want to compromise when it comes to style, beauty and elegance.
A fully-responsive approach has been applied in the design of Elenamiro.com so that users can enjoy the entire website and its services on any device, whether they are at home or out and about.
The new website has been designed and created by the Fashion and Luxury team at Bitmama, a Reply and Armando Testa joint venture that specialises in multichannel digital and creative communication.