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16 September 2019



Fashion week is back, and as per tradition Elena Mirò is a step ahead with a fashion show in the prestigious location of Palazzo Bovara.

A completely revamped collection with its own personal glam approach which is classy and refined, bringing out the charm and femininity of a relaxed, positive woman. The new Fall Winter 2019 collection follows a precise “shiny & glam” fil rouge featuring sophisticated brushstrokes of light that give the garments a precious feel: clothes perfect for being portrayed inside a picturesque venue which was once stayed in by such illustrious figures as Stendhal, and where appropriately it is the very light shining through the big windows that dresses and tells the story of the interiors.

Martino Boselli, Elena Mirò’s Brand Director points out: “Our job is to make every woman feel beautiful when she wears one of our garments. To make her feel good and self-confident, proud of her beauty and wonderful uniqueness, highlighting her charm and femininity. Beauty and charm are two different things: you see the former, while you sense the latter. Especially when a woman feels good about herself. A magical blend you achieve by making the very best use of style and fit, and ensuring that having a dress on feels good. Underlying it is the precious know-how of the stylists and pattern-makers forming the Elena Mirò Atelier, the living ‘creative workshop’ where it all begins”.

Vanessa Incontrada’s collaboration with Elena Mirò has gradually evolved collection after collection since 2016, reaching full maturity today in the complete stylistic expression of a sophisticated, contemporary elegance.

“The collection conveys a precise message” underlines Vanessa Incontrada, the capsule collection’s stylist and face. “Positive thinking, a magical way of making a part of us sparkle. There are the shiny touches of the fluid laminated shirts, natural knitwear combined with dashes of Lurex, small golden threads embellishing British fabrics. There is no outfit that does not have a precious touch of light, from metallic effects to satins, but everything is matched with gentle moderation”.

There is a certain sense of the ’70s, seen through the elegance of dusty colours such as powder blue, blush pink, mauve, saffron yellow. A composed palette linked by touches of moss green and sophisticated neutral shades - first light, then darker - through to deep dark brown and black.

Like in a winter garden, floral prints with subtle Art Deco influences interpret an unostentatious elegance and a whispered, yet ever present femininity contrasted with menswear-inspired fabrics: check and Prince of Wales.

A relaxed 70’s style in which the trousers are above-all flared, matched with fluid blouses and soft jumpers in fine yarns. A sophisticated, contemporary elegance, underlined by new outerwear volumes: from ample, fully handmade double-breasted coats to faux furs in different lengths.

And above all, the evolution of what has been the collection’s iconic garment for several seasons: Vanessa’s beloved poncho, which is now transformed with a couture touch into what is to all intents and purposes a veritable “cape”, shown in a myriad of versions, some surprising: from solid, patterned and knitted, through to a scintillating version for evening wear.