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23 February 2016

ELENA MIRO' CELEBRATES ITS THIRTIETH ANNIVERSARY WITH GIAN PAOLO BARBIERI

THE FIRST CAPSULE COLLECTION PRINTED WITH THE WORKS OF A LEADING PHOTOGRAPHER IS HERE. “MIROGLIO PIAZZA DELLA SCALA” CONCEPT STORE TO HOST PRESENTATION OF THE “FIORI” BOOK AND OPENING OF THE PHOTOGRAPHY EXHIBITION.

In what is a completely unique initiative, Elena Mirò celebrates its 30th anniversary in fitting style with the photography of Gian Paolo Barbieri.

For the first time, a leading photographer has transferred his images to a collection, transforming the garments into arte-à-porter outfits and creating the very first capsule collection created using the work of a photographer.

Master photographer Gian Paolo Barbieri has left a profound mark on the history of fashion photography and is most famous for his portraits of film stars and top models. An eclectic artist who, over the course of his career, has also cultivated a passion for floral subjects, taking hundreds of shots of flowers and transforming each one into a work of art thanks to his profound artistic sensitivity. 

The floral capsule collection, fruit of the collaboration between the artist and the Elena Mirò brand, centres on three photographic subjects reproduced on caftans, tunics, bags and scarves. The garments and accessories will be available in all Elena Mirò stores and online from the end of February, coinciding with the launch of the brand's new S/S 2016 press campaign which saw Barbieri work together with international top model Candice Huffine.

The capsule collection and the exclusive limited edition “Fiori” book (published by Silvana Editoriale), featuring 46 photographs by the artist, will be presented at a preview in the “Miroglio-Piazza della Scala” concept store in Milan on 23 February. Rarely exhibited, a selection of these extraordinary images will be on display at the store until 24 March as part of an exhibition that is open to the public.

The partnership between Gian Paolo Barbieri and the Miroglio Group will develop with other projects in 2016, continuing to explore the successful combination of art and the promotion of beauty in all its different guises, in line with the vocation of Elena Mirò.

THE FIRST PHOTOGRAPHIC CAPSULE COLLECTION

Three floral shots by Gian Paolo Barbieri characterise the “Fiori” capsule collection by Elena Mirò.
The three flowers are a Hibiscus, a Red Ginger Lily and a Cattleya.
Images with an extraordinary visual impact, the eye-catching works fill the garments with emotions, transforming each one, as well as the woman wearing it, into a work of art.

The fabrics are printed by Miroglio Textile, taking extreme care to maintain the quality of the photographer’s images, using digital water saving technology which reduces water use by at least 50% compared to traditional printing methods.