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23 May 2014

ELENA MIRÒ LAUNCHES E-SHOP

With the Spring/Summer 2014 collection the curvy brand launches its online shop

Elena Mirò launches its Online Boutique www.elenamiro.com

With the online shop, the brand strengthens its digital presence and adds an important new sales outlet to the 230 single-brand stores it already has across Italy and around the world. 

The www.elenamiro.com site has been created to offer customers a fun and easy shopping experience in a space where the product takes centre stage and female shoppers are the guests of honour. The website is perfectly integrated with the physical sales network and when you buy online you can choose to have your items delivered to your home or arrange for free in-store collection at any Elena Mirò Boutique. You can browse and make purchases on the new website from all devices (computers, smartphones or tablets).

If you’re looking for inspiration, the website presents all the season’s big trends, plus great ideas on what to wear with what, and tips from fashion bloggers (in the "Stories of Friendship" section). And if you’ve already got a good idea of what you’re looking for, you’ll find the website quick and easy to get around, with products grouped by category and an advanced search option so you can view items by style, colour and price.

Elena Mirò aims to use this tool to get even closer to its customers, bringing them the stylish, wearable clothes that have made the brand a household name for over 25 years. 

In creating the site, the Miroglio Group’s digital and logistics teams worked closely with Bitmama, who designed the graphic interface and analysed its usability, and with Zerogrey, who created the backend structure.

Elena Mirò will soon be extending its Online Boutique to the major foreign markets too.