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23 September 2015

elena mirò celebrates 30 years of the most glamorous fashions

The brand is planning a series of mini collections, events and press and web campaigns

Over the past 30 years, Elena Mirò has become a benchmark for style, fashion and wearability in the curvy fashion industry.
These 30 years have been spent on product innovation, fashion shows, press campaigns, events and much more.
To celebrate this wonderful journey with its customers to the full, Elena Mirò is launching a series of initiatives offering a younger and more glamorous look, evolving while at the same time staying true to the brand’s values.

From the end of September 2015 the brand has scheduled:

1 - A press campaign in the leading fashion publications and online. This campaign includes a photo shoot in a unique and evocative location such as Iceland, an environment full of light and colour and the ideal setting to show off the tones and characteristics of the 2015 collection, a look distinguished by ethnic and folk themes reinterpreted in a modern style.
The star of the campaign is  Candice Huffine, long-standing inspirational muse of the Elena Mirò brand. Signe Vilstrup has photographed the top American model, skilfully capturing the image of a modern sophisticated woman, a chic traveller.

2 - Continual product innovation with new mini collections interpreting the latest trends and offering this season’s must-haves. In particular, this month has a British soul, characterised by an urban, graphic and basic look in a nod to the 60s (micro design ties) and 70s (flared jeans). In this urban atmosphere sky and navy blues are highlighted with shades of saffron or bright red, and the trendy touch is emphasised in the new pants, a brand new look for this season.

3 - The launch of “#30inspiration” , a new tour starring Elisa D’Ospina who will reveal her precious fashion advice and style suggestions. The journalist and blogger will support the tour’s 20 stops in Italy through her role as style coach in major programmes for RAI TV.