The scene is set by the matching with contamination of art and fashion, the association with the town of Alba linking the Miroglio Group with the artist Pinot Gallizio, the reinterpretation of one of his strongest and most widely-appreciated works, the creative challenge undertaken by 12 up-and-coming fashion designers, the use of fabrics made by Miroglio Textile, and the location of the Venaria Royal Palace with its prestigious interiors and its exhibition entitled ’Fashion in Italy. 150 years of elegance’.
These were the essential ingredients of ’Elena Mirò Art & Fashion. A creative workshop’.
Held from 24 to 26 November 2011, the workshop involved 12 rising talents on the Italian fashion scene who had to create an outfit by drawing inspiration from ’La Notte Barbara’, a work by the artist Pinot Gallizio who conceived the renowned ’Manifesto of industrial painting’ in the 1950s.
Held from 24 to 26 November 2011, the workshop involved 12 rising talents on the Italian fashion scene who had to create an outfit by drawing inspiration from ’La Notte Barbara’, a work by the artist Pinot Gallizio who conceived the renowned ’Manifesto of industrial painting’ in the 1950s...
The workshop was led by Turin artist-cum-stylist Pietra Pistoletto.
The twelve creations were displayed, along with the canvas, in St. Hubert’s Chapel in the Royal Palace of Venaria on the evening of Saturday 26th November, and judged by an exceptional jury presided over by the Editor of Vogue Italia Franca Sozzani, with the Miroglio Group’s Head of Strategy Elena Miroglio, and Pietra Pistoletto herself.
The winner of this edition of ’Elena Mirò - Art & Fashion’ was the Turin stylist Matteo Thiela, who was awarded a cash prize and the chance to show his creation in one of Elena Mirò’s shops.
The evening was rounded off by an exclusive, picturesque performance by the duo ’Musica Nuda’ featuring the incredible voice of Petra Magoni.
The 3-day workshop opened on Thursday 24th November with a conference examining the theme of the partnership between art and fashion, setting the scene from which the fashion designers would have to start out in order to know more about Pinot Gallizio’s art, understand the work, and draw their creative and chromatic inspiration.
Elements for reflection on the theme were provided in talks by Elena Miroglio, the Chairman of the Miroglio Group Carlo Callieri, art historian Maria Teresa Roberto, and the Head of the Education Department at Rivoli Castle Anna Pironti.