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06 May 2011

Elena Mirò’s Curvy Italy at Miss Italy

The Miroglio Group clothing brand to partner Miss Italy

The entry of Elena Mirò into the world of Miss Italy coincides with the opening up of the organization to curvy models.

A significant step encapsulating the change taking place in society and fashion around what is the ideal model of feminine beauty. A return to the past, and to the curves and healthy rotundity represented by the celebrated faces that distinguished early editions of Miss Italy. A universe made up of values, positive philosophy and feminine looks which has been embodied by Elena Mirò over recent years through many projects in favour of the “world of curves”.

The partnership with Miss Italy will feature a new ‘Miss Curvy Italy Elena Mirò’ sash to be awarded to the size-44 models who best match and express the union between Miss Italy’s philosophy of highlighting the “girl next door” and Elena Mirò, whose forte over time has been “full figure” beauty.

«The aesthetic revolution we have promoted at this year’s edition of Miss Italy - declared Patrizia Mirigliani - has found support and a perfect travelling companion in a brand that centres its philosophy round the ‘real’ beauty of women. Elena Mirò’s style, quality and ability to dress Mediterranean curves are values that I would say naturally match the contest and our way of contributing to the freedom of girls to participate without placing limits on measurements or sizes.  To celebrate this event I can announce that each region will elect its own ‘Miss Curvy Italy Elena Mirò’, and the title will also be awarded during the national final. This is a moment on a par with other fundamental milestones in Miss Italy’s history» concluded the event’s patron.

«The Elena Mirò brand - said Elena Miroglio - expresses an alternative style of beauty to the model proposed by the media in recent years. A beauty that highlights the curvy lines of the female figure. Our participation in Miss Italy confirms the consistency of the decisions taken with our mission».