Friday March 23rd will see the presentation tour officially getting underway in the Elena Mirò store in Piacenza (via XX settembre 62, 5 pm) of “Curvy, il lato glamour delle rotondità” (Curvy, the glamorous side of shapeliness), the book written by well-known fashion journalists Daniela Fedi and Lucia Serlenga and published by Mondadori.
The book takes a positive, ironic approach to the relationship between fashion and feminine curves, a subject that Elena Mirò knows all about after more than 25 years on the international stage. Elena Mirò actively promotes a cultural campaign that sets out to convey a wholesome view of female beauty. Through its collections the brand communicates an idea of a natural right to style and glamour irrespective of size. A commitment that has made Elena Mirò a real focal point for very many women all over the world.
The brand will be opening its stores to the book’s authors in a series of encounters and debates revealing the art and secrets of glamour to friends and customers of Elena Miro all over Italy. The dates scheduled for the “Curvy tour” are as follows:
Friday, March 23rd Elena Mirò store in Piacenza
Saturday, March 24th Elena Mirò store in Bergamo
Thursday, March 29th Elena Mirò store in Palermo
Friday, March 30th Elena Mirò store in Bari
Saturday, March 31st Elena Mirò store in Bologna
Tuesday, April 3rd Elena Mirò store in Brescia
Wednesday, April 4th Elena Mirò store in Torino
Friday, April 13th Elena Mirò store in Firenze
Saturday, April 14th Elena Mirò store in Milano
Saturday, April 21st Elena Mirò store in Parma
Saturday, April 28th Elena Mirò store in Vicenza