The new Caractère spring-summer 2013 press campaign continues reinforcing the “duplication” theme embarked on in the previous season, giving a new interpretation to the Caractère woman in terms of character, femininity and elegance.
Photographer Anthony Maule was given the task of “portraying” the journey of two twins with identical dispositions and attitudes who interpret the Caractère collection by describing the different looks and multiple matches in a sort of continual game.
The photo shoot was set, along with an emotive video, in the picturesque house-sculpture designed by Werner Tscholl and built at an altitude of 1,730 metres on Monte Sole (Upper Adige). A location that supports and emphasizes the brand’s vocation for graphics and design through its architectural lines. In the video, the sound design tracks the symmetrical voices of the two twins, who are caught up throughout in a deep conversation on the phone that seems set to go on forever.
The new advertising will be appearing in leading fashion titles and on the web from early January 2013.
Adv Agency: Ego of WRG
Web Agency: Alquimia of WRG
Alba, 17 December 2012