For its new spring-summer 2014 campaign, Caractère continues to pursue a creative path inspired by the concept of “lettering”, first introduced last season. The campaign will be appearing as of this month in leading fashion publications and daily newspapers.
The new campaign also serves to further consolidate the new logo, this time through macro letters that make up the name of the brand and, at the same time, interact with top model Patricia Van Der Vliet to become genuine graphical sculptures.
A metropolitan and ultra feminine collection with high-impact colour combinations and a palette of colours ranging from blue to orange that go perfectly with the Milan summer, where Piazza Duomo will form the backdrop to the photography of Victor Demarchelier.
Agency: Ego of White Red & Green
Creative director: Paola Manfrin