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03 September 2012

Caractère goes big in Milan

The brand’s new A/W 2012 campaign on a giant billboard in Via Montenapoleone.

The collaboration between Caractère and Italian top model Eva Riccobono, documented by English photographer Anthony Maule and appearing in leading fashion publications since the end of July, has reached its climax with a giant billboard right in the centre of Milan.
The Caractère advertising campaign showcased on three vertical panels gives a completely customized look to the intersection of Via Montenapoleone with Corso Matteotti through a huge 700 sqm triple image packed with highly emotive content.
With Eva Riccobono, Caractère is continuing along the path dedicated to “testimonials of character” which over the years has seen the brand represented by top models of the calibre of Inés Sastre, Carla Bruni, Valeria Mazza and Helena Christensen